Showing posts with label tourism. Show all posts

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The Locality as a Tourist Destination, High Technology, and Travel as an Innate Desire

Posted on Friday, 4 May 2018


THE LOCALITY AS A TOURIST DESTINATION,
HIGH TECHNOLOGY, AND TRAVEL AS AN INNATE DESIRE
By Apolinario Villalobos

First of all, the primary objective of a locality in its desire to become a tourist destination is to earn REVENUE. In this regard, one way is to come up with CONCEIVED ATTRACTIONS, the most common of which is the fiesta or festival. The most important supports for this particular activity are the ACCOMMODATION FACILITIES and the COOPERATION FROM THE RESIDENTS. On the other hand, the offices of the LGU, staffed with SALARIED PEOPLE ARE EXPECTED TO EXERT THEIR SHARE OF EFFORT.

Aside from conceived attractions, the locality can make use of the NATURAL ATTRACTIONS such as swift rivers, caves, mountains, forest with its wildlife, as well as, fruits, vegetables and flowers from farms that grow them being the source of livelihood of the locals.

The local government unit or the LGU is SUPPOSED to have an office for the above objective – the TOURISM OFFICE which should be the OVERALL COORDINATOR. Whoever is in-charge of the said office is expected to be knowledgeable about WHAT THE LOCALITY HAS TO OFFER  FOR THE KIND OF TOURISTS THAT ARE BEING TARGETED, SUCH THAT IF THE LOCALITY HAS ACCOMMODATION FACILITIES THAT CAN SATISFY LOCAL TOURISTS WHO ARE NOT FINICKY, THEN, THE EFFORT SHOULD BE CONCENTRATED TOWARDS THEM. IT IS ILLOGICAL TO EXERT MUCH EFFORT TO ATTRACT INTERNATIONAL TOURISTS IF THEY CHOOSE TO STAY IN ANOTHER LOCALITY KILOMETERS AWAY WHERE “DECENT” HOTELS OF INTERNATIONAL STANDARD ARE FOUND….MAKING THE OBJECTIVE OF THE LOCALITY WHICH IS THE TOURIST DESTINATION INUTILE. For example, if a festival is to be held in town “A” that got no first class hotels so that international tourists stay in town “B” because it has plenty, how can town “A”, then, attain its objective to earn?...In this case, why not put more expectation on the local tourists who are not finicky as regards “international standards”?

Tourism is supposed to generate information, hence, educational. This matter is beginning to seep into the consciousness or understanding of Filipinos who are now appreciating the adage that says about their being tourists in their own country. Students are traveling around on “educational tours”, companies give their employees “familiarization tours” as part of their benefit package, families who can afford to travel and stay in certain local localities are willing to spend. These phenomena are what, whoever is in charge of touristic activities of the locality, should bear in his or her mind….that any Philippine tour destination can survive on Philippine market….festival or no festival.  The international market comes into the picture by way of high-tech promotions…NATURALLY.

TODAY, THE PROMOTION OF A TOURISTIC ACTIVITY OR DESTINATION IS NO LONGER A PROBLEM DUE TO THE PROLIFERATION OF BLOGGERS, BOTH LOCALS AND FOREIGN…THEY WHO VISIT TOURISTIC DESTINATION ON THEIR OWN.  MODERN TECHNOLOGY IS SUCH THAT,  ALL IT NEEDS IS FOR A TRAVELLER TO OPEN A LAPTOP OR DESKTOP COMPUTER, OR SMART PHONE TO CHECK THE INTERNET FOR DESTINATIONS THAT SUITS HIS OR HER INTEREST. CONSULTATIONS  WITH TOUR AGENCIES AND TRAVEL ARRANGEMENT CAN BE MADE DIRECTLY, ASIDE FROM  AIRLINES, BUS COMPANIES OR SHIPPING LINES THAT OFFER CRUISES. IN OTHER WORDS, THERE IS NO NEED FOR TOO MUCH EFFORT, ESPECIALLY, EXPENSE ON THE PART OF THE LGU TO ATTRACT INTERNATIONAL TOURISTS. THE DESIRE TO TRAVEL IS INNATE IN A PERSON, WHETHER HE IS AN ASIAN, AN AMERICAN, OR EUROPEAN. HE WILL FIND MEANS TO BE WHERE HIS OR HER CURIOSITY WILL DRIVE HIM OR HER.

TOURISM AS AN INDUSTRY CAN ONLY BE SUSTAINABLE IF THE LOCALITY IS CAPABLE OF ATTRACTING BOTH THE LOCAL AND INTERNATIONAL TOURISTS BASED ON WHAT IT CAN “HONESTLY” AFFORD TO OFFER. IF THE TOURIST ARRIVES IN A LOCALITY,  HE OR SHE DOES NOT GO TO THE TOURISM OFFICE, BUT STRAIGHT TO THE HOTEL FOR BOOKING.  IN THE ABSENCE OF BROCHURES AS IN THE CASE OF SMALL LOCALITIES, THE STAFF HANDLING THE RECEIPTION COUNTER CAN GIVE INFORMATION AND CAN EVEN HELP IN ARRANGING FOR A MODE OF TRANSPORT, SUCH AS HIRED CAR, JEEPNEY, OR TRICYCLE.

THE WORST THING THAT COULD HAPPEN TO A LOCALITY THAT IS AMBITIOUSLY VYING FOR THE INTERNATIONAL SEGMENT OF TOURISM, IS WHEN A SUPPOSEDLY “INTERNATIONAL” ACTIVITY FLOPS,  RESULTING TO THE DISAPPOINTMENT OF INTERNATIONAL TOURISTS!.... DISAPPOINTMENT CAN RESULT FROM UNCOMFORTABLE TRAVEL DUE TO POTHOLED ROADS TO THE DESTINATION AND UNREALIZED EXPECTATIONS UPON ARRIVAL AT THE DESTINATION WHICH IS THE “TOURIST ATTRACTION” BEING PROMOTED.  AND, THESE GUYS CAN BLOG AND VERBALLY SPREAD DISAPPOINTING EXPERIENCES AMONG FRIENDS BACK HOME! ON THE OTHER HAND,  “INTERNATIONAL VISITORS” WHOSE STAY ARE ON FOC (FREE OF CHARGE) BASIS ARE EXPECTED TO BE FULL OF PRAISES TO SHOW THEIR GRATITUDE TO THEIR HOST.

EXPECTEDLY, FOR THE EVENT TO BE SUCCESSFUL, UTMOST “COORDINATION” TO BE INITIATED BY THE OFFICE CONCERNED WITH THE REST OF PARTIES THAT ARE IN ONE WAY OR ANOTHER, INVOLVED, SHOULD BE MADE, SUCH EFFORT BEING CRUCIAL.  IF THIS IS NOT DONE, SOMETHING MUST BE WRONG SOMEWHERE.

Wildlife as an attraction will always be there unless, the forests catch fire or illegal loggers cut down trees without let up. Promoting it by attracting supposedly international groups but with the government paying for their expenses is not necessary, in my opinion. Designating a day or days to come up with a semblance of festival is for me, still not necessary, because the wildlife is there 24/7 throughout the year. The same idea goes with the real festivals that have to do with the locality’s customs and traditions, foremost among which is the phenomenal “ati-atihan” festivals of the Aklan, Iloilo and Cebu, the Moriones of Marinduque, etc.

AGAIN…BLOGGERS ARE JUST AROUND – THEY WHO ARE MAINTAINING THEIR SITES IN THE CYBERSPACE WITH THE OBJECTIVE OF FILLING THEM UP WITH INFORMATION ABOUT THEIR TRAVEL IN ORDER TO ATTRACT FOLLOWERS. THE MORE BLOGS THEY MAKE, THE BETTER FOR THEM AS THEY BECOME MORE POPULAR …GIVING THEM THE OPPORTUNITY TO OPEN THEIR SITES TO ADVERTISERS…AS THEIR OWN WAY OF EARNING.  THAT IS WHAT HI-TECH LIFE IS ALL ABOUT TODAY….IT AFFECTS JUST ANYTHING IN THIS WORLD…INCLUDING TOURISM!

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Boracay...a case of abused tourism

Posted on Saturday, 28 April 2018


BORACAY…a case of abused tourism
By Apolinario Villalobos

I was tempted to use the title, THE RAPE OF BORACAY”, but on second thought, I opted to use the subtle, “abuse”…

More than five decades ago, Boracay was a pristine island with sugary-white fine sands and littering the shores, were bleached to whiteness corals and sponges. The shores were sparsely dotted with lean-to shelters of fishermen. During the 70s, the puka and heshi shells were discovered by enterprising locals and made them into exotic bracelets and necklaces. Soon enough, its shores got pockmarked with diggings that were as deep as three feet down. The accessories and jewelries from the stringed shells were so much in great demand in Europe, that many villages as far as Tablas island of Romblon became engaged in this “cottage industry”. That was the time when I came to this part of the archipelago as a new recruit of Philippines….and I saw them all.

From where we stayed, Alcantara and later Looc, we would wait for calm seas under the full moon during which we would venture out to Boracay on pump boats, stopping for a short sojourn on the Carabao Island which was along the way.

Philippine Airlines through its Tours and Promotions Office was advocating some kind of a “backyard tourism” in which local residents were encouraged to accommodate incoming tourists in their homes or put up simply- furnished cottages preferably made of local materials, especially, bamboo. That was what we counseled the local officials of Aklan which has a jurisdiction over Boracay, every time we were invited during their tourism-related seminars. That was what the late Governor of Antique, Evelio Javier also advocated. He proudly guided me around Boracay despite my having told him that I had made previous visits to the island when I was assigned in Tablas station of Philippine Airlines.

A few years later, resorts that started with two or three cottages were built, followed by bigger structures, until in so short a time, the whole island literally got covered with modern accommodation facilities. Septic tanks leaked with the waste flowing to the sea encouraging the growth of algae. Prostitutions reached its peak as practically, the island throbbed with activities for 24 hours….drugs followed.

Where did the revenue of the touristic facilities, with some owned by foreign investors go?  Part of it of course found their way to the maintenance and wages. But does the remaining chunk, ever find its way to the local banks or are there any other investments in other parts of the province for tangible projects?...or siphoned to the investors’ banks in Manila and later diverted to their home country!

Practically, Boracay has been “raped” by investors as what happened to islands mined of their natural wealth such as black sands, copper, nickel, etc. The colonies of bacteria from the septic tanks that flowed into the shallow waters of Boracay shall be there forever…as manifested by the thick growth of algae washed to the shores every morning.

It took a guy with a firm resolve from a guy, Rodrigo Duterte to put a stop to the abuse of tourism that has destroyed Boracay. It is a shame that what he did could be done by local officials but they did not lift a finger….a big question that they, themselves, can answer!

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The Mechanization of Tourism Industry and the Relevance of Bloggers or e-Journalists

Posted on Sunday, 25 March 2018


The Mechanization of Tourism Industry
And the Relevance of Bloggers or e-Journalists
By Apolinario Villalobos

Practically, almost every endeavor in this world has got to do with “tourism”…as anything that can elicit visits can be called a “touristic result”. A city with plenty of trusted clinics and medical practitioners can become a destination for “medical tourism” program. A village that became popular because of a Marian (Virgin Mary) appearance becomes flooded with pilgrims, and that is “religious tourism”. The situation of a place as regards security and hygiene affects tourism. And, the likeability of a place in general, revolves around tourism.

Tourism is about sports, nature, wildlife, food, culture, education, as well as, various segments of travel industry such as air, water and land. The constantly varying cost of fuel that affects the various modes of travel at the end, affects tourism…. even the food and the hotel accommodation.

The travel craze has brought about the BLOGGING PHENOMENON. Suddenly, anybody who has a facebook and maintains blog sites in the internet has become a blogger. Even a mug of coffee with a floral design formed by squirted cream becomes a subject for the blog posted on the facebook. Visually recorded travels, foodie trips and drinking sprees have become curious subjects and unwittingly become honest references of future travelers who would like to retrace the steps on the trails taken by the bloggers.

The effect of the e- journalists on the tourism industry is impressively tremendous. It has made travel easy and direct, booting the government tourism offices out of the picture and transaction, as bookings are directly made with travel and tour agencies. And, many travelers today are using direction applications in smart phones. The phenomenon has practically relegated government tourism offices on the sideline for  ”coordination” purposes which actually, are generally viewed as no longer necessary….making them inutile. Even for international conventions, there are professional seminar and convention handling agencies. As regards the Travel Tax, it can be handled by a representative of the Bureau of Internal Revenue (BIR) at all points of entries and exits of the country.

I have personally observed that the quality control of services of touristic facilities that is supposed to be handled by the local tourism offices is not carried out properly. Facilities found in small cities and towns are left on their own to cater to their clients, as they show their best smile. While in Manila, Cebu and Davao, touristic establishments are stuck with supposedly sticker of guarantee indicated by the number of stars, the rest around the country have none. If the small touristic establishments do not “come up” to the standards indicated by stars, then, such system is useless as they are just good for the big hotels in equally big cities. THERE ARE PLENTY OF AFFORDABLE AND CLEAN TOURISTIC  ESTABLISHMENTS  IN FAR-FLUNG TOWNS  WHERE “TOURIST ATTRACTIONS” ARE FOUND, AS WELL AS  SMALL CITIES WITH PROVINCIAL SETTING THAT SERVE AS “JUMP OFF POINTS”, INSTEAD OF BIG HOTELS, MALLS AND SKYCRAPERS.

It has been found out that real tourists, the seasoned ones who comprise the biggest chunk of the statistics on this industry, do not give a damn on the number of stars stuck on the door of a hotel and restaurants….they are after the cheap hotel rates, clean rooms and safe foods. They rely more on the suggestions and recommendations of their agents and personal experience that make them “repeat customers”, and, “WORD OF MOUTH” OR STORIES OF FRIENDS. These “stars” may be good for the glossy pages of magazines not read by the aforementioned travelers who “KNOW” what they want as seasoned travelers.

Here are important points to ponder on:
  • If a tourist has lost a baggage at the airport, the airline acts on it.
  • If the bag of a tourist has been snatched while he is shopping, he goes to the police.
  • If a tourist becomes sick in a hotel, he is brought to the hospital.
  • If a prospective tourist wants to visit a place, he consults the internet for blogs.
  • If a tourist destination is made accessible by road, the budget either comes from the LGU or the congressman.
  • Photos and write ups on festivals, activities and foods in the internet and made as references of tourists are uploads of bloggers. (Most LGU tourism offices collect photos via contests among the visual bloggers.)

The “tourism office” is not in any of the situations mentioned above. On the other hand, the information needs of the tourist can be handled by the Information Office of the LGU- from the province and city or town, down to the barangay level to MAXIMIZE their function while maintaining their being an INFORMATION OFFICE staffed with KNOWLEDGEABLE researchers.  The tourism-related functions  have become purely coordinative and informative, hence, do not need any managerial skill. In other words, ANYBODY WHO HAS A KNOWLEDGE OF ANY TOURIST SPOT OR DESTINATION OR ACTIVITY OR WHATCHAMALLIT, CAN BE A “TOURIST GUIDE”….even the guys who sweep the streets can be such and they may prove even more effective than those sitting out their time in their aircon offices chatting with fb friends.

Information about local destinations may have the chance to land on the pages of international magazines and the internet. HOWEVER, THEY ARE INNATELY AND VERY MUCH AVAILABLE IN THE MINDS OF THE RESIDENTS OR LOCALS…MAKING THE HIRING OF “CONSULTANTS”  FOR THEIR PROMOTION ALSO, NOT NECESSARY.  For budget proposals, the Finance guys of any LGU can do it. For the description of tourist spots or activities, the most appropriate is the Information Office, again, to maximize their function.

My suggestion ONLY is, dissolve the Department of Tourism and the rest of the government tourism offices and replace them with INFORMATION KIOSKS TO BE SITUATED AT STRATEGIC AREAS SUCH AS AIRPORTS (INTERNATIONAL AND DOMESTIC), PIERS, MALLS, PROVINCIAL CAPITOLS, CITY/MUNICIPA/BARANGAY HALLS. THESE KIOSKS SHOULD BE EQUIPPED WITH COMPUTERS THAT CONTAIN TRAVEL AND TOUR INFORMATION ABOUT THE PHILIPPINES, ESPCIALLY, THE PLACES WHERE THE KIOSKS ARE LOCATED, AND WHICH LOCAL AND FOREIGN TRAVELERS CAN EASILY ACCESS. THE UPLOADED INFORMATION SHOULD BE BACKED UP BY PRINTED OR HARD COPIES IN CASE OF POWER BREAKDOWN, AND KEPT IN THE FILING CABINET OF THE INFORMATION OFFICE WITH A REPRESENTATIVE POSTED AT EVERY KIOSK. AS FOR TOUR GUIDES, “JOB ORDER” EMPLOYESS WITH MULTI-FUNCTIONS CAN BE UTILIZED.

FINALLY, THIS IS WHAT I WOULD LIKE TO CALL AS THE “MECHANIZATION” OF THE TOURISM INDUSTRY.



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My Own Idea of Tourism...just an opinion


My Own Idea of Tourism
…just an opinion
By Apolinario Villalobos

ON THE PART OF THE TOURIST, THE ESSENCE OF TOURISM IS “INTEREST”, WHILE ON THAT OF THE HOST IT IS “HONEST INFORMATION”.

THE EXPECTATION ON THE PART OF THE TOURIST IS “SATISFACTION”, WHILE ON THE PART OF THE HOST, IT IS “REVENUE”.

TO SUM THEM UP….
THE INTEREST TO TRAVEL THROUGH HONEST INFORMATION CAN BE CREATED FOR PEOPLE WHO EXPECT TO BE SATISFIED THAT RESULTS TO THE MOST COVETED REVENUE OF THE HOST.

TOURISM AS AN INDUSTRY TODAY IS DISTRIBUTED AMONG STAKEHOLDERS OR INTERESTED PARTIES, MAKING THE GOVERNMENT’S OWN “TOURISM AGENCY” IRRELEVANT…IN THIS REGARD, THE DEPARTMENT OF TOURISM AND ITS COUNTERPARTS DOWN THE LINE OF GOVERNANCE SUCH AS THE LGUs.

THE MULTI-SEGMENTATION OF THE TOURISM INDUSTRY IS SUCH THAT EACH STAKEHOLDER CAN HANDLE ITS OWN DIRECTLY TO EARN REVENUE:

·        EDUCATIONAL INSTITUTIONS CAN PACKAGE THEIR TOUR PROGRAMS FOR RESEARCHES, FAMILIARIZATIONS, AND EXCHANGE PROGRAMS.

·        HOSPITALS AND SPECIALIZED CLINICS CAN HAVE THEIR OWN PACKAGE FOR CLIENTS SEEKING SPECIAL TREATMENTS.

·        PARISH LAY COMMITTEES CAN PACKAGE THEIR OWN PILGRIMAGES, RETREATS OR RECOLLECTIONS.

·        OUTDOOR SPORTS AGENCIES CAN COME UP WITH THEIR PACKAGE THAT INVOLVE ZIP LINES, SCUBA DIVING, MOUNTAIN CLIMBING, SPELUNKING OR CAVE EXPLORATION, BIRDWATCHING, HANG GLIDING, CROSS-COUNTRY MOTOCROSSES,  DEEP-SEA FISHING, AND SIMPLE TREKKING OR CAMPING. 

ALL OF THE ABOVE CAN BE ARRANGED DIRECTLY WITH AIRLINES, SHIPPING LINES, BUS COMPANIES, ACCOMMODATION FACILITIES, RESTAURANTS, TRANSFER HANDLERS, AND MOST ESPECIALLY, WITH TRAVEL AND TOUR AGENCIES…WHICH EVER IS OR ARE APPROPRIATE FOR THE ACTIVITY.

THE LGUs CAN HOLD FESTIVALS AND SPECIAL EVENTS TO ATTRACT VISITORS USING THEIR INFORMATION OFFICES AND COMMITTEES CREATED FOR THE OCCASIONS THAT ARE HELD AT LEAST ONCE A YEAR.

ON THE OTHER HAND, THE INFORMATION REQUIREMENT OF TOURISTS CAN BE SATISFIED BY THE UPLOADED VISUAL AND WRITTEN “BLOGS” IN THE CYBERSPACE OR THE INTERNET WHICH IS WHAT’S ALREADY HAPPENING. THEY CAN BROWSE THE CYBERSPACE  BY MERELY USING A  SMART PHONE.




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The Sad Plight of the Philippine Tourism Industry

Posted on Tuesday, 13 March 2018


The Sad Plight of the Philippine Tourism Industry
By Apolinario Villalobos

I find it unnecessary to hire Consultants who would come up with “tourism plan” for LGU units that are already with potential tourist destinations. Why the need for a Consultant when all that the tourists need are ONLY clean accommodation facilities, exotic foods and honest tricycle or taxi drivers? And, worse, with the Consultant coming yet, from outside the community being promoted!

Is it difficult for a local government to require stallholders in the public market to maintain cleanliness?...for restaurant owners to have clean restrooms, tidy halls, and staff clothed in clean uniform and with a ready smile? Or, is it difficult for a local government to call on the drivers of public conveyances to be courteous and be honest?...why the need for a Consultant to dictate what to do when all the things that should be done are supposed to be just dictated by COMMON SENSE?

Puerto Galera in Mindoro did not become famous because of Consultants, and so are Boracay, the scuba diving sites around the country, the mountains, the caves and the festivals. PHILIPPINE AIRLINES DID A LOT IN PROMOTING THEM AS PART OF ITS AIR TRAVEL EDUCATION PROGRAM. The Department of Tourism just “researched” on them so that they can have something to print in their brochures that they displayed in their “field” offices around the country and some cities around the world. They literally picked up easily the “opportunities” of already famous tourist attractions of the country. 

CONSULTANTS WERE NEVER HIRED BY LOCAL GOVERNMENTS TO MAKE WHAT THEY HAVE AS TOURIST ATTRACTIONS BECOME FAMOUS. UNFORTUNATELY, THE LACK OF CONCERN FROM THE GOVERNMENT AGENCIES TO PRESERVE THEIR PRISTINE BEAUTY AND THE GREED FOR MONEY OF INVESTORS, PRACTICALLY, SPOILED THEM….AND, BORACAY  IS THE BIG PROOF!

The word-of-mouth system of promotion also did a lot…made by satisfied travelers who told their friends when they went back to their countries. THERE WAS NO PLAN. What is worse that is happening today is the idiotization of festivals of different cities and towns that differ only in outlandish costumes but with street dancers moving to the same rhythm and beat copied from the Ati-atihan of Ibajay in Aklan and later, Kalibo, as well as the Binirayan of Antique. In fairness to some of them,  however, there are many towns who are steadfast in coming up with costumes symbolic of their festival or celebration. But generally, the general impression about the festivals is “…if you have seen one, you have seen them all…” WHICH IS NOT GOOD AND SHOULD SERVE AS A STRONG SIGNAL TO THE DEPARTMENT OF TOURISM TO DO SOMETHING.

The Philippines is lagging behind the rest of the traditional destinations in Southeast Asia such as Thailand, Indonesia, Singapore with even those that had a late start-up like Myanmar, Vietnam and Cambodia catching up. It should be noted that even Singapore is making to full use the “colors” of its rich multi-faceted culture that include street foods and market scenes. On the other hand, the rest of the highly-attractive nations are also doing the same with the same pride. Meanwhile, the Philippine tourism guys think that the country MUST hold an international pageant to make her popular!

The country should be thankful to Duterte whose feisty and rhetorical statements have earned added curiosity of the world and the respect of many nations….but to the guys who are salaried to work for such purpose?...WELL…!#$@^&%$!



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The Problem with Some Philippine Government Agencies and the People Behind Them




The Problem With Some Philippine Government Agencies
and the People Behind Them
By Apolinario Villalobos

The Philippines can be perceived as taking steps forward, though with difficulty, and there are indications that some of the agencies don’t just seem to be effectively doing their job. For one thing, guys behind these agencies always blame the lack of budget when in fact, what they lack is the skill in being resourceful and the drive….but, most especially, the “intelligence” and common sense.

On the social service which before was encompassing to include sports and the welfare of the human sector, today, it has been decentralized with the functions distributed among local governments and newly-created “Commissions” or “Offices”. So we find today “offices” for senior citizens, disaster management and relief distribution, rehabilitation; the sports concerns handled by “Commissions”, the family, women and child welfare given to the PNP that came up with “Desks” and the overall “social services” going to the LGUs, and so on. What happened to the DSWD and their Social Workers who earned their Social Work degree from colleges and universities? Many LGUs do not even have facilities to temporarily accommodate abused children and women.

On tourism service, its information and promotion efforts have been made inutile by the fast-growing cyber industry and technology. All that one needs to do if he wants to know about a tourist destination or facility is open his smart phone and presto!...he gets all that he wants, complete with directions and suggested packages. On the other hand, the salaried guys who are supposed to work for better ideas to drum up  interests, come up with copied ones from those of other countries’ and still worse, they chose what they thought could make the Philippines “different” or above the highly-attractive  nations around. The result is a big flop!

Some of these “wise guys” in the tourism industry thought that a once-a-year festival is enough to sustain the attraction of localities…or that a beauty pageant is all that matters to make the whole country, or a province, or a city, or a town, or even a barangay popular. They also practically “bundle” a region into “one destination” without giving regard to the clamor of specific LGUs to be identified with their respective tourist spots which is the right and honest “marketing” of a tourist destination. They misconceived the idea of “one” which just implies “united effort”, but must maintain the “specific locations” of what are being promoted.

Putting in the forefront of promotion the name of a region for instance can sow confusion because it affects the elements of travel and time in packaging…and definitely, disappointment. The regional location can just be mentioned as a “by the way”, with the specific destinations given the rightful and appropriate priority so that the tourists are HONESTLY informed of their destination. I will mention here again the case of the underground river in Palawan which  before was known as ST. PAUL SUBTERRANEAN PARK and whose promotion included its specific location which is too far away from Puerto Princesa City where the airport is located, to prepare the tourists of what to expect along the way. Today, the destination has become PUERTO PRINCESA UNDERGROUND RIVER!..when did the city have an underground river?

In Mindanao, there is a “region” with an acronym, SOCSKSARGEN, that supposedly refers to the provinces and cities that compose it such as South Cotabato, Sultan Kudarat, Sarangani and General Santos. The big question is…. why is Koronadal City and Tacurong City not specifically mentioned in the banner name in fairness to them because General Santos City is mentioned?...are the people behind the idea worried in coming up a longer acronym? General Santos City need not be spelled out and instead can just be included in “South Cotabato” just like Koronadal City, as Tacurong City is in “Sultan Kudarat”. With that, what can be referred to as components of the region are simply South Cotabato, Sarangani, and Sultan Kudarat. Much worst is the further contracting of the acronym into “SOX” which is the name of a very popular baseball team in America!...aside from being homonymous to SUCKS which is among the worst cussing word in the American language.

The office of these people is located in General Santos City which is already called by many travel writers as “filthy” with a “hellish traffic” and neglected landmarks. All that the guys should do is go out of their office and visit the TUNA QUEEN PARK and the park in the heart of the city, but most specially, walk their way around the city to end right at the downtown area. They should also visit the deteriorating Bula Public Market. They can cap their check for the day with a visit to the supposedly international airport. They should do that as General Santos is their “yard”, before going out of it to check on the others.

How can they present their “home” to visiting tourism officials from neighboring nations with pride if they have nothing to show as an honest-to-goodness park for instance? How can they show the wasteland that has become of the Tuna Queen Park?...and worst, the confusion at the supposedly international airport without even a simple canopy to protect departing and arriving passengers who cross the street to and from the parking lot to the terminal…and the mess worsened by the SOX right in front of the terminal! How can these guys look far beyond their “yard” when right under their nose, so many things are waiting to be done?

In the meantime, they should release the budget for the LGUs that need it to develop their respective touristic attractions. They should release the money without directing the LGUs to hire Consultants to work on their tourism plan as they are supposedly staffed with knowledgeable people who know better than the highly-paid guys who come from somewhere else. The budget is intended for the LGUs anyway and are subject to auditing, so what is the problem? …if the LGU officials do something about the money other that what it is intended for…Duterte has something for them!




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INTREPID ME

Posted on Saturday, 10 February 2018


INTREPID ME
by Apolinario  Villalobos


At the crack of dawn
While the rest of humanity
Are still curled up in their bed
I’m already up, eager, excited;
I hit the road, buoyed with lightness –
Letting my feet just carry me on
As I unwind my pent up energy
That gives me a feeling of ecstasy.

With cell phone, notebook and pen
Camera, batteries, biscuits, candies
Towel, extra shirt, coins and bills –
All backpacked, I trek over hills;
A shot here and there, mesmerized –
A stop here and there, hypnotized –
Only aahs and oohs, I say nothing more
As the searing sun, I patiently endure.

The world is my home, it’s where I belong
I let no oceans and seas hinder me, there are ships
I let no great distance distress me, there are airplanes
I let no meager funds discourage me, I can scrimp
I let no insufficient language daunt me, I can make signs
I let no difference in culture deter me, I can learn
I let no difference in climate frighten me, I can adapt
This is me, intrepid me, my desire to explore is my map!





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Pilipinas

Posted on Wednesday, 15 November 2017

This poem is dedicated to those who are exerting effort to maintain peace, unity, and understanding among the Filipino people, as well as, the sanctity of their heritage as one nation, despite diversities in religion and culture and in the face of the current adversities.

Pilipinas
By Apolinario B Villalobos


Mga luntiang islang magkakahiwalay
Mga katutubong iba-ibang pananalita
Iyan ang Pilipinas, watak-watak sa paningin
Subali’t iisa ang adhikain, iisa ang damdamin.

Halos gutayin ng pabago-bagong panahon
Kasama na diyan ang mga pag-uga ng lindol
Nguni’t buong tapang na iniinda ng mga Pilipino
Animo’y kawayan, sumasaliw sa hagupit ng bagyo.

Mula sa Batanes, hanggang Tawi-tawi
Mga katutubo’y nagbubuklod- iisang lipi
May isang kulay, matingkad, hinog sa panahon
Nagkaisa-  magkaiba man ang damit, salita at relihiyon.

Mayabong na sining at mayamang kultura
Taas-noong maipamamalaki, saan mang bansa
Hindi nagpapahuli, lumalaban, hindi nagpapaiwan
Sa ano mang uri ng patas na paligsahan o tunggalian.

Inang Pilipinas, mahal nating bayan
Huwag nating hayaang siya’y tapak-tapakan
Huwag hayaang mayurakan, iniingatang dangal -
Nang kung sino - Pilipino man o banyagang hangal!

Mga Pilipino tayo, kailangang magbuklod
Nang sa unos ng buhay matatag, ating pagsugod
Walang kinikiling na pag-imbot sa puso ng bawa’t isa
Nag-uunawaan, nagkakaisa - sa buong mundo, ating ipakita.

Mapalad tayo sa pagkakaroon nitong bansa
Na kung wariin, mahirap pag-ugnayin at mapag-isa
Subali’t ito ang itinadhana sa atin ng Poong Maykapal
Kaya’t buong puso nating arugain ng masidhing pagmamahal.
















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Abrazo Rustico Resto Cafe...Italianish oasis in Tacurong City

Posted on Wednesday, 26 July 2017

Abrazo Rustico Resto Café
…Italianish oasis in Tacurong City
By Apolinario Villalobos

When a facebook friend, Macmac Albenio Delfin referred to me a resto café with an Italian sounding name, I was intrigued. The name he mentioned was Abrazo Rustico Resto Café which when I checked, found it to be within what the Tacurongnons refer to as “Dragon area”, the name being that of a gasoline station-cum-convenient store-cum open-air café. But the Abrazo is an air-conditioned cozy enclave fronting the highway and a few steps from the aforementioned station.

I was hoping that after an unfortunate experience in another coffee shop with a name that I would rather forget, this time around, I would be lucky enough to have a better encounter. Just the same, as I had my lesson, I did not expect so much from the service crew of Abrazo.

Fortunately, I was more than satisfied when I opened the door and was greeted by the smiling guys at the counter. The café was unpretentiously simple, yet cozy. Compared with other cafes, Abrazo is small which however, has become an advantage as it made the atmosphere assume a homey ambiance. I immediately ordered my favorite coffee mix – cappuccino which came thick in consistency, with accompanying two tube sachets of branded muscovado sugar…another plus for health-conscious customers.

Looking around, I was impressed immediately by the miniature antique typewriter safely entrenched in a frame on the wall. Practically, the interior was Italian, even the food offerings. I found out later that Abrazo is popular among students of the nearby VMC, as in a little while, three students came to make an order of pizza and one of the joint’s popular mixed cool drinks. As I observed the satisfaction on the faces of the young customers, I asked their permission for a photo to which they obliged. During that quick visit I failed to meet the owner and resolved to come back in the afternoon to try my luck. At that juncture, I opened up myself to the café staff by revealing to them that I was a blogger, although, they have already permitted me to take photos of the joint without much ado, a show of pride for their coffee shop.

When I came back early in the afternoon, two of the staff were talking to a young petite and pretty lady, who I found later found to be the owner. My effort finally paid up! And, I was more than rewarded when I found out that the two gentlemen who just finished their coffee were officers of a reputable bank in Isulan and Tacurong City….proof enough that indeed, Abrazo was a class by itself. The gentlemen gave me their permission to post their photo that I took, but I opted to withhold their name.

The owner of Abrazo assumes a facebook name as IRE YSABELLE and I want to maintain her identity as such. What’s important to me at the time was my having touched base with her to express my admiration for her guts in venturing into an arena overflowing with cutthroat competition as the city is literally dotted with various kinds of food outlets from the traditional “pastilan”, carinderia, “batchoyan”, “barbecuehan” and open-air cafeterias.


I assumed however, that her courage is enflamed by her penchant for Italian foods, foremost of which is the pizza and java beverages that the joint’s barista yummily concocts. Simply put, she is fond of Italian foods, a variation of Mediterranean cuisine. Her fondness is shown by Abrazo’s various food and drink offerings that customers may not tire of coming back. By the way, customers who want to relax while tapping on their smartphone or laptop may be glad to know that wi-fi access is free!...check out “Abrazo Rustico” on fb to find more about this joint operated and staffed by energetic young-blooded Mindanaoans.












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Lorna at Vanni Quimpo...magpuputo at magtuturon ng Tacurong

Lorna at Vanni Quimpo
…magpuputo at magtuturon ng Tacurong
Ni Apolinario Villalobos

Nakilala ko sina Vanni at Lorna nang minsang kumain ako ng puto na tinitinda nila, napakamura sa halagang Php5 bawa’t isa. Tinikman ko rin ang turon na Php5 ang dalawang piraso. Dahil nasarapan ako, nakakahiya mang i-reveal, nakaubos ako ng 7 puto at 8 turon! Nang time na yon ay napilitan akong uminom ng softdrink na ang halaga naman ay Php10 dahil wala silang mineral water at ayokong mabulunan sa harap nila, dahil lalong nakakahiya. Sa pagkain ko nga lang ng marami nilang paninda ay manghang-mangha sila. Tanghalian ko na ang nilantakan kong pagkain dahil feeling bundat na ako.

Ang puto na natikman ko ay talagang gawa sa purong bigas, hindi malagkit. Tama lang din ang tamis kaya siguro hindi ako naumay, tuloy nakabubos ako ng 7 piraso. Ang turon naman ay may halong langka at ang wrapper ay napakalutong! Ang nakakatuwa pa ay hantad ang ginagawang pagluto ng mag-asawa, mula sa pagtimpla ng giniling sa bigas para ilutong puto, at ang deep-fry ng turon. Wala silang trade secret. Pati nga ang tulugan nila ay hantad din kaya na-touch ako sa pagsisikap nila. Tiyempo namang may natanggap akong donation mula sa isang viewer na taga-Koronadal, at para sana sa mga kaibigan ko sa Baseco Compound (Tondo), pero pinagamit ko na muna sa kanila para pambili ng dagdag na trapal para sa “kusina” nila dahil magtatag-ulan na.

Sa kuwentuhan namin, nalaman kong naigagapang ng mag-asawa ang pag-aaral ng kanilang mga anak sa pagtinda ng turon at puto sa loob ng mahigit sampung taon mula nang dumating sila mula sa Iloilo. Dahil sa hindi mabawasan at nadadagdagan pang obligasyon, hindi sila nagkaroon ng pagkakataong makapagpundar ng tirahan o nakakapamasyal man lang.

Ang puwesto nila ay inamin nilang “iskwat” lamang at alam nilang ano mang oras ay mapapaalis sila kaya ang mga materyales na ginamit nila ay pang-temporary lamang upang madaling baklasin. Bumilib ako sa kanila dahil may dangal sila kahit nang-iiskwat lamang upang kumita, hindi tulad ng ibang iskwater na kailangan pang pakiusapan upang umalis sa iniskwatang lupa…at hihingi pa ng pera!

Dalawang anak nila ang may trabaho na, subalit ang dalawang nakakabata ay nag-aaral pa. Tabi-tabi sila sa pagtulog sa isang papag na ang dingding ay pinagtagpi-tagping yero at trapal. Ang lutuan nilang kawa ay nakapatong sa isang lutuan na ginagatungan ng mga hininging basurang papel sa isang opisina. Kung minsan ay nakakabili si Vanni ng ilang sakong bao ng niyog (coconut shell) sa palengke.

Si Lorna ay hindi puwedeng magluto dahil operado ang kanyang mga mata kaya hanggang sa pagtinda na lamang siya. Si Vanni ang namimili ng mga iluluto, madaling araw pa lang. Inamin ng mag-asawa na kahit mahigit sampung taon na sila sa lunsod ay hindi sila gaanong nakakapamasyal dahil ang buong panahon nila ay ginugugol sa pagtitinda. Ayon kay Vanni, napakalaking kawalan nila kapag hindi sila nakapagtinda sa loob ng isang araw.


Kahit hirap sila sa buhay, pinipilit ng mag-asawang mapagtapos ang dalawa pa nilang anak ng senior high school man lang dahil edukasyon lamang daw ang kaya nilang maipamana sa kanilang mga anak.



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Manila Metropolitan Theater...its history and story of neglect

Posted on Thursday, 13 July 2017

Metropolitan Theater
…its history and story of neglect
By Apolinario Villalobos

A country without a cultural landmark is like a basket that can’t hold water. Nothing is left to stand for the past, be it significant or not. Events just happen and forgotten, and for this, the people’s culture suffers. Many countries, though how small they are, have won the respect of powerful ones because of their rich past, made tangible by whatever remains.

The Philippine’s rich past has made its people look for an outlet which took form in plays, songs, poems, paintings, sculpture and other artistic expressions. The admixture of the eastern and western influences, have surfaced in all these expressions. Foreign influences which left their respective sediments in the country nourished cultures which are distinctly different from each other. These are however, consolidated by the Filipinos in a compromising effort to have just one that could be identified with them.

That was the benevolent intent which was magnified during the administration of Ferdinand Marcos. The theater was then, beginning to gain momentum in its effort for revival, as plays and concerts were again held, but unfortunately cut short when the feisty president was deposed.

Despite its sorry state today, it is important that Filipinos know how such neglected important landmark came to be.

The Metropolitan Theater that sprung up on a area of 8,293.58 square meters at Liwasang Bonifacio (formerly, Lawton plaza), embodies the several periods that saw the metamorphosis of the country. The unpretentious environment in which the expressionistic framework of the theater took shape is just a stone’s throw from the Bonifacio monument that stands witness to rallies of disgruntled students and workers. It is also a few steps from Mehan Garden, once a popular recluse of Manilans on weekends. Today, Mehan Garden is part of the Universidad de Manila campus.

Its colorful and massive façade reflects its mute desire to stand firm and solid despite the challenges posed by turbulent years that rocked its structure more than five decades ago. The month of February in 1945 saw the crumbling of its roof as a result of bombings and shelling by the Allied Forces during the liberation of Manila. Its walls however, withstood the barrage of both the allies’ and enemy’s fires.

But the theater’s story before the dark years of WWII was something else. It was full of struggle and challenges that just strengthened its foundation. In 1924, with an appeal from Mayor Earnshaw, an area of 8,293.58 square meters was leased  by the government of Manila to the Metropolitan Theater Company, represented by Horace Pond, Antonio Milian, Leopoldo Khan, Manuel Camus, Enrique Zobel and Rafael Palma. The land then was used as a flower market of Mehan Garden. It was an untrimmed and not so pleasantly landscaped area that gave way to the theater.
The concerted effort of various communities of Manila that comprised of Americans, Chinese, Spanish and Filipinos, bolstered the hope of the crusading artists. A magazine, Manila’s Philippine Magazine, carried encouraging write ups on the proposed theater in its effort to gain support from its readers. Stocks were sold by the Philippine International Corporation at Php100.00 and Php50.00 to raise the needed fund which was one million pesos.

The project inspired many artists. Almost everybody was concerned and did not hesitate to offer help. One of these early sympathizers was Juan M. Arellano, a leading architect of the era, and who was sent to study in the United States with Thomas W. Lamb, an expert in theater construction. His sojourn in the United States marked the birth of a unique theatrical design which stood for the Filipino’s artistic traits. A brother of Arellano, Arcadio, contributed his skill in decking the structure which took form shortly after the cornerstone was laid in 1930.

What took shape was what the Phlippine Magazine editor, A.V.H. Hartendorp called modern expressionism. Flagstone paths were cut across lawns greened by tropical creepers and shrubs. On each side of the rectangular theater were pavilions separated from the main hall by open courtyards.

The theater’s façade truly expressed the richness of the Malay culture imbibed in the ways of the Filipinos. Colorful were the glasses that made up the big “window” and the tiles on both side of the façade. Philippine plants in relief added exoticness to the theater’s face which was crowned with traditional Muslim minarets. Additional oriental accent was provided by shapely sculptured figures of two women who seemed to be preparing to take flight.

The theater’s interior equaled the exterior’s magnificence – wide marble staircase, mural paintings by Amorsolo and modern sculptures by Francisco R. Monti. The latter was an Italian sculptor, who practiced his trade in the country in the early 1930s. To give a feeling of spaciousness, boxes were eliminated. Relief figures cast shadows on the proscenium. Elongated lamps of translucent glass in the shape of bamboo stalks filled up the empty wall on both sides of the hall. The translucent stalks pointed to the ceiling that burst with a cornucopia of mango fruits and leaves.

The auditorium’s facilities were excellent, although the seating area could only accommodate 1,670, quite small for a fast-growing city like Manila. Its lighting, acoustics, air-cooling system and dressing rooms were all excellent and almost faultless. However, there was no understage and the orchestra pit was too narrow.

Dramatic Philippines was responsible for the showing of outstanding plays that made the theater famous. Very active members were Francisco Rodrigo, Emma Benitez and Narciso Pimentel. The theater’s stage was also grace by the zarzuela queen, Atang de la Rama.

Even when the country wallowed in the misery of subordination by a foreign power during the WWII, the theater continued to draw art lovers. It was used by members of the Volunteer Social Aid Committee (VSAC) as a front in raising funds for the underground movement against the Japanese. This group of artists likewise acted as secret mail carriers for Manilans who would like to get in touch with relatives detained at Capas and Cabanatuan. These Manila girls, some of whom were Conchita Sunico, Helen Benitez and Pilar Campos, went to the extent of spending for their own clothing materials which were then designed by Matilde Olmos, the best modiste of European clothes during that time.

The scarred Met which lost its roof during the liberation of Manila in February 1945 held on to what remained. Unfortunately, the transition period did not give much impetus to those who were previously active in theatricals. Of the several establishments housed by the Met, only the Magnolia Rendezvous, an ice cream kiosk held firm. Meanwhile the building underwent painful changes from a boxing arena into a cheap motel and gay bar, basketball court, garage and warehouse, until finally, into a home for half a hundred of displaced families.

It was in such a sorry state when a new breed of artists surfaced and made an appeal to the government to help salvage the Met. Their plea awakened the public from its long indifference and sheer neglect of a priceless heritage. Trouble between the artists and a group of enterprisers ensued when the latter proposed its demolition to give way to a modernistic commercial complex. A petition was submitted to the National Historical Institute to stop the sacrilegious hand and recognize the theater as an historical landmark.

The timely mediation of Mrs. Imelda Marcos gave assurance to the artists’ victory over their destructive opponents. The Met was finally restored to its pre-war grandeur and has been called the Manila Metropolitan Theater.  Its seating capacity was increased from 1,670 to 1,709.
To augment its finances, galleries that fringed the outer structure were rented out to shops that sell handicrafts, restaurants, studious and a night club. Bigger rooms on the second floor were furnished for receptions and meetings. Even the auditorium was leased to a movie company which showed three-dimensional films whenever the theater was free. Once again, shows and concerts were held.

The recovery of the theater was, however, short-lived. The emergence of the modern Cultural Center of the Philippines, Folk Arts Theater, modern cinema theaters and other cultural and artistic venues signaled again its slow deterioration. Groups of concerned artists joined hands to prevent its continued relapse to no avail….until, finally, it is back to its former state of gross neglect that we woefully see today. To protect it from intruding street dwellers, the periphery of the structure is fenced with board on which are pasted scenes of its former glory.






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Noeleen's Gift Shop...a historic commercial landmark in Tacurong City

Posted on Sunday, 25 June 2017

Noeleen’s Gift Shop
…a historic commercial landmark in Tacurong City
By Apolinario Villalobos

Noeleen’s Gift Shop had its soft opening in October 1968 just when Tacurong was beginning to metamorphose into a progressive junction with protrusions that led towards Cotabato (today, divided into Sultan Kudarat and Maguindanao), South Cotabato, North Cotabato, and Davao. Tacurong is politically within the scope of the Sultan Kudarat province.

According to Mrs. Nenita Lao Bernardo, the proprietess, she opened the boutique with just a   capitalization of Php2,800 but by dint of hard work and astute management, she was able to develop it into what it is now…delightfully crammed with affordable novelty items. One can find neatly stacked blankets, towels, branded t-shirts, fashionable apparels, shoes, sandals, home decors, perfumes, colognes, jewelries, watches, trinkets, and various gifts for special occasions.

It is interesting to note that the shop today, serves even the third generation of early patrons, as their grandchildren have kept the tradition of trekking to it for anything that they need for various occasions, be they party dress, shoes, or gifts for birthdays and weddings. The boutique is frequented by customers from as far as Esperanza, Tantangan, Isulan, and of course, Buluan. One time, I chanced upon a family of 6 with the mother in colorful malong directing her children to the stacks of items where they should choose what they needed.


Noeleen’s is open from Monday to Saturday, as early as 8AM to accommodate customers who would come all the way from surrounding towns. 





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The Bankerohan Public Market of Davao City

Posted on Friday, 10 March 2017

The Bankerohan Public Market of Davao City
By Apolinario Villalobos

Literally, “bankerohan” has a connotation as a place where boatmen converge as “bankero” means “boatman”. Appropriately, the public market is located by the bank of the main river that traverses the city. As in any Philippine community and historically, the river or a coastal village are considered as the center of trading. Unfortunately, lately, Bankerohan, the bustling riverside trading community of Davao City, gets inundated during the worst onslaught of heavy rains without let up for days.

Unlike other cities, Bankerohan has maintained its typical Oriental bazaar atmosphere to which the city dwellers have melded well. Spread throughout its periphery, various products from neighboring towns are sold side by side with local delicacies, prominent among which is the “puto maya”. The delicacy is actually two kinds of sticky rice, the white and the “tapul” which has a delectably purple color partner. The two varieties of rice are steamed separately. “Puto maya’s” is best eaten with “sikwate” (hot chocolate with thick consistency) prepared and cooked in “hornio”. While it slowly cooks to the right consistency, a half-submerged “baterol” (wooden stirrer) is rolled between the palms to keep the preparation from going into a rolling boil. A serving of “puto maya” costs Php10, while a cup of “sikwate” can be had for Php15.

If the durian is in season, a whole ripe fruit can be purchased from any of the stalls and eaten on the spot, for Php30 while marang would cost as low as Php20. Other local fruits that fill the fruit stalls are big-sized guava, golden pomelo, rambutan, papaya, several varieties of papaya. Durian preserves such as candies, jams and jellies also fill the shelves of the fruit stalls. Vegetables and marine products are strictly controlled to maintain their prices, as well as, those of rice and corn grits.

As dusk falls, makeshift stalls for used clothing begin to dot the area near the Mercury Drug Store. Practically, all kinds of clothing merchandise are priced between Php10-20. Hectic trading activity reaches its climax as midnight approaches. But, the traders do not fold up their stalls until 6AM hoping for the coming of last-minute buyers.

In the evening, the market resonates with warbles from wannabe singers who try their best to garner a “10” verdict from videokes that are the come-ons of carinderias. Everybody enjoys for as long as the no-smoking policy is observed. Aside from the videoke machines, the carinderias also pride in their cheap foods displayed in trays. Prices range between Php15 to Php35, with the vegetable dishes being the cheapest and those of beef and pork the more expensive. Grilled fish, especially tuna belly, head, and its innards are also available which go well with the beer or tuba (coco wine).


From Bankerohan, the cheap hotels along Claveria are a few meters away. Public transportations can be taken at several designated jeepney stops distributed around the market, so that strangers need not worry. And, most especially, there is nothing to fear while commuting from this busy section of the city to any part, even the suburbs, as taxi drivers of Davao City are the most trustworthy in the whole Philippines!









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City of Tacurong...Oozing with Goodwill at the Crossroads of Progress

Posted on Thursday, 19 January 2017

City of Tacurong…Oozing with Goodwill
At the Crossroads of Progress
By Apolinario Villalobos

The city spearheads the rousing endeavor of Sultan Kudarat province to move forward. She practically stands at the crossroads of South Cotabato, North Cotabato/Maguindanao/Davao, and Cotabato City. Such location is fittingly symbolized by the rotunda that encloses the concrete image of “talakudong” (head covering) from which her name has been derived, although, much earlier, she was referred to as “Pamansang”.

Even before she was weaned from the political cuddles of Buluan, hordes of immigrants from Luzon and Visayas had been attracted by the prospective ventures that lay under the thick grassy mantle of her swamplands. The immigrants braved the mosquitoes when they arrived at the port of Cotabato City from which they equally braved the ride on the frail bancas and crude ferries that navigated the Rio Grande de Mindanao with destinations such as Buluan and Dulawan.

When she was yet a barrio of Buluan, the trek  to Tacurong from the former, over grassy trails according to Ms. Nenita Bernardo and the late Mr. Menandro Lapuz took almost half a half day. Those who came via Dulawan had to take the trail through Lambayong (Sultan sa Barongis), or the much easier though longer trek via Maganoy onward through Esperanza on the highway that leads to Isulan from where they turned left to cross the Lower Katungal or Kapingkong River, until finally reaching the sparsely inhabited “sentro” with its muddy roads.

Today, the city is under the administration of Mayor Lina Montilla with Dr. Joseph George Lechonsito assisting her, being the Vice-Mayor. And, just like any local government that needs an information machinery that must be effective, for Tacurong, it is provided by the Information Team of Allan Freno, a soft-spoken and unassuming proud product of Notre Dame of Tacurong College, and whose office publishes a very informative magazine, “The Goodwill”. It contains just anything about what had been done and what should be done, yet…in simply-written English language.  The compactness of the publication is such that the layout has been made to accommodate as many information as possible, without compromising the artistry and color. Visitors to the city are advised to check out the office of Mr. Freno for a copy, at the City Hall.

The city prides in her Baras Bird Sanctuary and Monte Vicenteaux Resort which has been accredited by the Department of Tourism, lately. The two touristic destinations can easily be accessed on any tricycle that can be hired, the cost for which can be negotiated. The bird sanctuary is located along the bank of the Kapingkong River and shaded with bamboo grooves and other age-old hard woods, not far from sprawling rice fields and African palm plantations. As the morning sun breaks the horizon, flocks of white egrets could be seen hovering over the heavily-foliaged canopy of trees and creaking bamboos that sway at the mildly blowing wind. The Monte Vicenteaux Resort is located a little farther, at New Passi, where it breaks the wide expanse of rice fields at the foot of the low-lying hill of Magon and fed by naturally flowing spring. The main pool is semi-Olympic sized around which are cottages that could be hired. Below the pools are adjoining ponds of tilapia, halu-an (mudfish) and pantat (catfish). On harvest days, the resort welcome even the walk-in visitors who would like to make a purchase. Due to be finished are the facilities for overnight- staying guests. In the meantime, according to the management, those who would like to use their tents can make arrangements for the tenting area to be assigned. Other conveniences and comforts are provided by stores and clean restrooms. Added features that make the resort functional are the activity areas provided with adjustable stages made of steel segments.

The “tag” of the city has been appropriately chosen- “goodwill”. If “goodwill” stands for friendliness, kindness, care and many more positive descriptions of a person’s character, then Tacurong really deserves it. A visitor can just look around to see happy and smiling faces of locals… the young calling their elders either “uncle”, “kol” (abbreviated uncle), “auntie”, “manong”,  “manang”, or “sir”and “ma’am”. With that, how can a visitor not feel pampered with respect and assurance that his or her stay is guaranteed with a warm congeniality and safety? The first time I experienced this “goodwillish” attitude was when I heard a young passenger, obviously a student, who was with me on the same aircon van from Davao when I went home for a quick visit. In a very tender voice, she told the driver, “lihug para , sir…” (please stop, sir…) when she got off at the vicinity of rotunda where the Talakudong landmark is located.

In the city, you can still buy ripe bananas per bunch, vegetables, water melon from surrounding barangays, and cavendish banana from Datu Paglas – all at ridiculously low price. The local coffee is what I would like to specially mention because for me, it is much better than the “barako” of Batangas. I am a coffee drinker and I know how the coffee should be pleasantly bitter to be called “real coffee”. Here, you can also buy the healthy mix of ground coffee and yellow corn. Add to those the black bars of dry molasses, the real sugar cane and coconut sap vinegars with variations that come with ginger or langkawas, garlic and really red hot chili, that are sold along the highway that traverses Tuwato, the city’s boundary with Buluan. 

The city likewise, serves as the outlet for the freshly harvested and dried mudfish (dalag or halu-an), tilapia, and catfish (pantat or hito) that come from Buluan. On market days, even the “panyalam” a sweet, brown-colored and sotanghon-like dry noodles, though finer, can be found sold alongside various rice cakes. And, of course, the visitor should not miss the colorful “tikug” mats and other handwoven crafts made of rattan. When locusts infest the rice and corn fields, the locals get back at them by frying them into savory crispiness flavored with plenty of toasted garlic and chili, then sold at the market per small tumbler or drinking glass, and this was what I chanced upon when I last visited the city. I shamefully consumed one glassful at one standing in just a few minutes, enjoying the crispy chili-hot delicacy that was also enjoyed by the Israelites while they went around the desert for 40 years before finally allowed to “enter” the Promised Land!

Late in the afternoon until around 10 in the evening, the marketside portion of the Tacurong-Isulan highway comes alive with local cafes shaded with tarpaulin. The open-air carenderias compete with airconditioned hamburger and pizza joints, as well as, grilled food stands that sell barbecued fish, chicken and pork. Beside them are piles of oranges from Tulunan, pineapples from Polomolok (bundle of 3 for Php20-50), guavas and mangoes. Popular hamburger outlets, pizza parlors and unli-rice joints have joined the rush to have a share of the city’s economic upsurge, along with equally popular drug stores that sell generic and branded medicines.

Culturally and spiritually, Tacurong is one good model for what Filipinos dream of as “unity in diversity”. Those from Luzon and Visayas live side by side with the Iranuns, Maguindanaoans and Maranaos. The stillness of dawn is broken by the call for the morning prayer that emanates from the loudspeaker perched on the minaret of the Islamic Mosque, while the bells of the Catholic church peal from their belfry. The diversified cultures admirably meld as shown by Muslims who speak fluent Visayan, Tagalog and Ilocano, and Christians who have made the ever-useful malong and tubaw (head covering) as part of their wardrobe, as well as, delight at the peculiar taste of “pastil”, the Muslim version of the “binalot”, and whose topping vary from the shredded chicken to tilapia, halu-an (mudfish), or pantat (catfish).

The City of Tacurong which has gained a foothold in the tourism map due to its Talakudong Festival, Baras Bird Sanctuary, and Monte Vienteaux Resort, can be visited via Davao City, General Santos City (Gensan) and Cotabato City. One can take a flight to any of the cities mentioned and at the airport take a taxi to any of the bus and aircon van stations for the scheduled trips to Tacurong.  As for the accommodation, the city has plenty of comfortable aircon and non-aircon lodging inns and hotels to choose from.

I would like to say that the smile of the Tacurongnons is more than a greeting that if spoken would sound something like, “Maayo nga pag-abot!”…an Hiligaynon equivalent of “Welcome”.

For the interested parties, please Google search, “Tacurong City” for more of her historic, political, economic, cultural details, and photos. The mentioned festival, resort and bird sanctuary can also be specifically searched.