Showing posts with label journalism. Show all posts

The Mechanization of Tourism Industry

And the Relevance of Bloggers or e-Journalists

By Apolinario Villalobos

Practically, almost every endeavor in this world has got to do with “tourism”…as anything that can elicit visits can be called a “touristic result”. A city with plenty of trusted clinics and medical practitioners can become a destination for “medical tourism” program. A village that became popular because of a Marian (Virgin Mary) appearance becomes flooded with pilgrims, and that is “religious tourism”. The situation of a place as regards security and hygiene affects tourism. And, the likeability of a place in general, revolves around tourism.

Tourism is about sports, nature, wildlife, food, culture, education, as well as, various segments of travel industry such as air, water and land. The constantly varying cost of fuel that affects the various modes of travel at the end, affects tourism…. even the food and the hotel accommodation.

The travel craze has brought about the BLOGGING PHENOMENON. Suddenly, anybody who has a facebook and maintains blog sites in the internet has become a blogger. Even a mug of coffee with a floral design formed by squirted cream becomes a subject for the blog posted on the facebook. Visually recorded travels, foodie trips and drinking sprees have become curious subjects and unwittingly become honest references of future travelers who would like to retrace the steps on the trails taken by the bloggers.

The effect of the e- journalists on the tourism industry is impressively tremendous. It has made travel easy and direct, booting the government tourism offices out of the picture and transaction, as bookings are directly made with travel and tour agencies. And, many travelers today are using direction applications in smart phones. The phenomenon has practically relegated government tourism offices on the sideline for  ”coordination” purposes which actually, are generally viewed as no longer necessary….making them inutile. Even for international conventions, there are professional seminar and convention handling agencies. As regards the Travel Tax, it can be handled by a representative of the Bureau of Internal Revenue (BIR) at all points of entries and exits of the country.

I have personally observed that the quality control of services of touristic facilities that is supposed to be handled by the local tourism offices is not carried out properly. Facilities found in small cities and towns are left on their own to cater to their clients, as they show their best smile. While in Manila, Cebu and Davao, touristic establishments are stuck with supposedly sticker of guarantee indicated by the number of stars, the rest around the country have none. If the small touristic establishments do not “come up” to the standards indicated by stars, then, such system is useless as they are just good for the big hotels in equally big cities. THERE ARE PLENTY OF AFFORDABLE AND CLEAN TOURISTIC  ESTABLISHMENTS  IN FAR-FLUNG TOWNS  WHERE “TOURIST ATTRACTIONS” ARE FOUND, AS WELL AS  SMALL CITIES WITH PROVINCIAL SETTING THAT SERVE AS “JUMP OFF POINTS”, INSTEAD OF BIG HOTELS, MALLS AND SKYCRAPERS.

It has been found out that real tourists, the seasoned ones who comprise the biggest chunk of the statistics on this industry, do not give a damn on the number of stars stuck on the door of a hotel and restaurants….they are after the cheap hotel rates, clean rooms and safe foods. They rely more on the suggestions and recommendations of their agents and personal experience that make them “repeat customers”, and, “WORD OF MOUTH” OR STORIES OF FRIENDS. These “stars” may be good for the glossy pages of magazines not read by the aforementioned travelers who “KNOW” what they want as seasoned travelers.

Here are important points to ponder on:

The “tourism office” is not in any of the situations mentioned above. On the other hand, the information needs of the tourist can be handled by the Information Office of the LGU- from the province and city or town, down to the barangay level to MAXIMIZE their function while maintaining their being an INFORMATION OFFICE staffed with KNOWLEDGEABLE researchers.  The tourism-related functions  have become purely coordinative and informative, hence, do not need any managerial skill. In other words, ANYBODY WHO HAS A KNOWLEDGE OF ANY TOURIST SPOT OR DESTINATION OR ACTIVITY OR WHATCHAMALLIT, CAN BE A “TOURIST GUIDE”….even the guys who sweep the streets can be such and they may prove even more effective than those sitting out their time in their aircon offices chatting with fb friends.

Information about local destinations may have the chance to land on the pages of international magazines and the internet. HOWEVER, THEY ARE INNATELY AND VERY MUCH AVAILABLE IN THE MINDS OF THE RESIDENTS OR LOCALS…MAKING THE HIRING OF “CONSULTANTS”  FOR THEIR PROMOTION ALSO, NOT NECESSARY.  For budget proposals, the Finance guys of any LGU can do it. For the description of tourist spots or activities, the most appropriate is the Information Office, again, to maximize their function.

My suggestion ONLY is, dissolve the Department of Tourism and the rest of the government tourism offices and replace them with INFORMATION KIOSKS TO BE SITUATED AT STRATEGIC AREAS SUCH AS AIRPORTS (INTERNATIONAL AND DOMESTIC), PIERS, MALLS, PROVINCIAL CAPITOLS, CITY/MUNICIPA/BARANGAY HALLS. THESE KIOSKS SHOULD BE EQUIPPED WITH COMPUTERS THAT CONTAIN TRAVEL AND TOUR INFORMATION ABOUT THE PHILIPPINES, ESPCIALLY, THE PLACES WHERE THE KIOSKS ARE LOCATED, AND WHICH LOCAL AND FOREIGN TRAVELERS CAN EASILY ACCESS. THE UPLOADED INFORMATION SHOULD BE BACKED UP BY PRINTED OR HARD COPIES IN CASE OF POWER BREAKDOWN, AND KEPT IN THE FILING CABINET OF THE INFORMATION OFFICE WITH A REPRESENTATIVE POSTED AT EVERY KIOSK. AS FOR TOUR GUIDES, “JOB ORDER” EMPLOYESS WITH MULTI-FUNCTIONS CAN BE UTILIZED.

FINALLY, THIS IS WHAT I WOULD LIKE TO CALL AS THE “MECHANIZATION” OF THE TOURISM INDUSTRY.

Why I Blog

By Apolinario Villalobos

Many people who have been reading my blogs are wondering why I am doing it…worse, some even presume that I am being paid for such emotionally tedious undertaking. Plainly and simply, I tell them that it is my advocacy. I hate to use such word, but I might cause them to raise their eyebrows if I tell them, it is my hobby. I am serious in what I am doing and it is not just for fun. I am not being paid but some viewers of my blogs send help for the subject personalities whom I write about, and which are handled with much care. For this endeavor, I am taking so much risk as my security is also at stake in view of my blogs on corruption.

I always ask myself that if I will not share with others what I perceive and experience “along the way”, who will do it? If I have to be brutally frank, I dare say that many people are numb, naïve, blind, deaf, etc. to what are happening around us. One viewer even had the temerity to send me the message, “you think you are a great writer, huh!”. He is not an fb friend and most hurting is that he is also a Filipino. I just presumed that he is a friend of a politician whom I have been jabbing with my posts, which being “public” are open to all internet browsers. As an information, I have four other blog sites aside from facebook. My first facebook page has even been hacked many months back so I can no longer open it, forcing me to create another one with my photo on it. Unfortunately, many friends still use the hacked fb despite the notices that I have posted.

I identify with people whom I blog as I had my own struggles to be able to finish my studies, having been orphaned at a young age. Growing up, I observed the corrupt practices in the government which have been deeply impressed in my mind. I observed so much arrogance of some supposedly “shepherds” of the various churches. Having gone around the country, I saw poverty in its various levels and perceived its ugly faces drawn on my impoverished countrymen. I would like to let the world know about the benevolence of unsung heroes in our midst. Also, let others know, Filipinos and foreigners that the country is a cluster of islands worth discovering for their unique and varying splendor. I would also like to serve as other people’s conscience and mirror. Most of all God gifted me with the ability to write and I know that He did not give it to me to be kept selfishly, but with a purpose. Those are the reasons why I blog.

What give me the drive to go on are the inspiration and encouragement from those who are kind enough to appreciate what I am doing aside from enhancing what I share with their comments and rectifications on what they think should be improved. I am also encouraged to go on if what I share could successfully elicit relevant comments, especially, about blogged people whose characters are worthy of emulation, not just appreciation.  I believe that I am just doing my share of what should be done as intended by God. I am not a doctor, nor a professor, nor a pastor, nor a cook, nor a policeman, nor a businessman, etc….but I have a purpose, too, in this world and that is….as a simple writer.

I always imagine that the world is like a jigsaw puzzle composed of parts with various shapes that snugly fit together. While others could be triangle, circle, square…I could be a rectangle….that is I, as a blogger, and with my own shape, I am trying my best to neatly fit into this world. By the way, I need prayers, too, to keep me keep me and my advocacy alive, at least even for just a little longer.

ANG MALAKAS NA PAGKATAO NI RODRIGO DUTERTE

Ni Apolinario Villalobos

Dahil sa lakas ng pagkatao o strong personality, si Duterte ay nakaka-intimidate kaya lahat ng kilos at salita niya ay binabantayan ng lahat. Ang mali lang sa mga nagbabantay sa kanya ay ang pagsasang-alang-alang ng ugali niyang sarcastic o di kaya ay mapagbiro sa halip na ang mga ginagawa niyang kabutihan sa nakararami ang pagtuunan ng pansin. Ang isang paraan upang ipakita niya ang pagkainis ay ang pagbitaw ng mga salitang sarcastic o may lamang nakakainsulto sa kausap, at ang kahulugan ay nakapaloob lamang sa mga salita…hindi hantad, kaya hindi “mababasa” ng sinumang hindi sanay sa kanyang ugali. Ang isa pang paraan sa pagpahapyaw ng kayang pagkainis ay pagbitaw ng biro bilang sagot, lalo na kung ang kausap o nagtatanong ay makulit tulad ng nangyari sa isang babaeng taga-media na nangulit ng tanong na kung ilang beses na niyang nasagot sa iba’t ibang pagkakataon. Ang mga napapansin sa kanyang pagkatao ay ginagamit ng mga taga-media na gutom sa scoop. Dahil diyan, baka kung umutot lang ang presidente habang sumasagot sa tanong ay gawin pa nilang headline!

Ang iba namang nagbabantay na halatang mga “through and through detractors” ay nag-aabang ng para sa kanila ay mga “mali” sa kanyang sinabi…pero para sa iba ay tama naman. Ang mga detractors ni Duterte ay nabubulagan ng galit nila kaya ang mga naririnig nila ay puro mali dahil binabatay nila sa makasarili o selfish nilang pananaw. Dahil pa rin diyan, pati ang sinabi ni Duterte na kinausap daw siya ng Diyos ay sineryoso ng mga hangal na taga-media!...malinaw naman na ang “kundisyon” ng Diyos kung hindi siya titigil sa pagmumura ay “ibabagsak” daw ang eroplano…tanga lang ang kakagat sa sinabi ni Duterte dahil napakalinaw na isang biro ang sinabi niya! At, ang nakakatawa pa, may isang radio station na paulit-ulit na tinatalakay ang isyu, sa halip na tuldukan na dahil sa paliwanag ni Duterte. Alam kasi nilang maraming interesadong makinig kaya maski tatlong araw na ang lumipas ganoon pa rin ang topic nila.

Sana ay magpakatalino naman ang mga miyembro ng local media upang hindi sila magmukhang katawa-tawa. Dahil sa kanilang pagka-literal marami tuloy ang nag-iisip na karamihan sa kanila ay hindi karapat-dapat sa kanilang ginagawa dahil nililito lang nila ang mga tao. Unfair din ang pagpilit na iwasan na ni Duterte ang pagmura dahil malinaw namang ang mga makukulit na taga-media ang nagbibigay sa kanya ng dahilan upang gawin ito. Subukan nilang kahit minsan lang ay huwag mangulit ng walang kuwentang tanong, at baka mapa-hallelujah sila sa matiwasay na sagot ng presidente!

Ang masama pa, animo ay sinasadya ng ilang taga-media na inisin si Duterte upang siya ay makapagmura upang may maisusulat silang scoop! Marami tuloy ang nagtatanong kung mga bayaran sila ng mga mayamang detractor ni Duterte na gustong magpabagsak sa kanya. Sana ay hindi, pero magkaganoon man, lalabas pa rin na “sumasakay” lang sila sa personalidad ni Duterte upang magkaroon ng scoop. Para silang mga hayok na buwitre na naghihintay ng biktimang malalapằ!

Dialogue namin ng isang Makulit na “Kaibigan”

Tungkol sa Blogging

(ito ang sagot kung bakit may mga nagba-blog)

Ni Apolinario Villalobos

Ang nakaganda sa ginagawa kong pagba-blog ay nai-exercise nito ang utak ko upang hindi agad ako maging ulyanin. Hindi ko kasi kaya ang mga larong “candy crusher” at crossword puzzle sa cellphone o computer. Ang mga disadvantages naman ay ang pagbalik ng sakit kong carpal tunnel syndrome (CTS) na sanhi ng pamamanhid ng mga daliri ko, pagtaas ng blood pressure kung ang isinusulat ko ay tungkol sa pulitika, at ang pag-isipan akong kumikita sa mga sinusulat ko dahil akala ng iba ay bayaran ako ng ilang pulitiko na may gustong siraing kapwa pulitiko.

Ang sumusunod ay dialogue namin ng isang makulit na ay maurirat pa, na akala ko ay isang matalinong “kaibigan”. Naganap ang pag-uusap namin sa kapihan ng isang mall:

Makulit:   Pare, balita ko namumutiktik na ang internet sa blog mo.  Nakakainggit ka.

Ako:   Eh, di magsulat ka rin.

Makulit:   Hindi ko kaya, eh. At alam mo namang hindi ako nag-iinternet o nagpi-facebook. Kaya yon ngang sinasabing pagbukas man lang ng computer sa bahay ay hindi ko alam. Mga anak ko lang ang gumagamit noon. Si Misis nga eh, galit din sa computer. (Naalala kong binanggit nga niya ito noon, kaya mabuti na lang din dahil kung may facebook siya, hindi ko ito maiba-blog).

Ako:   Eh, di huwag ka na lang maiinggit sa akin dahil marami ka namang ginagawang pinagkikitaan. Sobrang yaman mo na nga, eh. Sana ay marami ka pang kitain. Pasalamat ka sa Diyos dahil sa grasya.

Makulit:   (medyo napangiwi, pagkarinig ng “Diyos”) Siyanga pala, pare, ang sabi nila pinagkikitaan din ang pag-blog. Yong iba alam kong binabayaran upang manira ng ibang tao. (Muntik na akong mabilaukan ng kape sa huling sinabi niya, dahil kulang na lang ay sabihin niyang bayaran ako.)

Ako:   Yong iba siguro. Sa kaso ko naman, wala akong pinipili dahil basta may mali, pinupuna ko at hindi paninira yon dahil ang ang sini-share ko ay alam na rin naman ng iba, pero sinasarili lang nila. Hindi ko naman kayang ipunin sa dibdib ang mga dapat kong i-share dahil baka sumabog ako sa sobrang himutok.

Makulit:   Paano ang gastos mo sa blogging?

Ako:   Mga oras lang yon na nagamit naman sa tama. At least hindi ako basta nakatunganga lang o nangungulit. (Paramdam ang huli kong sinabi upang sana ay tumigil na siya, pero tuloy pa rin.)

Makulit:   May banta ka na ba sa buhay?

Ako:   Secret. Pero mas malaking banta sa buhay ko ang pagtaas ng blood pressure dahil sa mga taong walang alam gawin kundi mangulit sa akin kaya naiinis ako. (Hindi pa rin niya naramdaman ang pagtumbok na ginawa ko dahil tuloy pa rin siya sa pangungulit.)

Makulit:   I-share mo naman yong tungkol sa mga project mo sa mga iskwater.

Ako:   Huwag na. Pero kung magdo-donate ka o tutulong sa pagpapa-aral ng mga bata, marami kang malalaman.

Makulit:   (Tumahimik siya sandali nang marinig ang mga salitang “donate” at “tulong”). Good luck na lang sa mga project mo, pare.

Ako:   (Nakakita ako ng pagkakataong mangulit naman sa kanya.) Hindi pare. Palagay ko bilang kababayang Pilipino dapat tumulong ka rin sa kapwa mo, mabawasan man lang ang “dirty money” mo. (Mabuti na lang hindi naintindihan kung ano ang ibig kong sabihin sa “dirty money”, dahil alam kong may mga illegal siyang transaction kaya biglang yumaman. Akala niya sa “dirty money” ay okey dahil siya ay tinawag ko noong “filthy rich” na okey lang ang ibig sabihin, ganoong sa Pilipino, ito ay katumbas ng “maruming mayaman”.)

Makulit:   Next time na lang pare, at good luck uli sa mga ginagawa mo sa mga iskwater. Siyanga pala, si Misis nasa supermarket sa ibaba, pupuntahan ko baka tapos na siyang mamili. Usap na lang tayo uli. (Dali-daling siyang tumayo.)

Ako:   Teka pare, ano nga pala ang itatanong mo?

Makulit:   Text ko na lang sa iyo.

Nagpasalamat ako sa huling pag-uusap namin ng “kaibigan” ko dahil nabisto kong allergic pala siya sa salitang “donate” o tulong, kaya sa susunod, sa simula pa lang ng usapan namin ay pariringgan ko na siya ng mga ganoong salita.

Paalala lang sa makakabasa na ang blogging ay hindi palaging pinagkikitaan. Ito ay sakripisyo sa panig ng nagba-blog lalo na kung ang sinusulat niya ay tungkol sa maling nagaganap sa paligid, kaya hindi dapat pag-isipan na ang taong maraming blogs ay marami ding pera. Ang mga nagbaba-blog ay mahilig lang talagang makibahagi ng kanilang saloobin sa pamamagitan ng pagsusulat ng sanaysay, kuwento o tula. Huwag ding akalaing mayabang ang mga bloggers, dahil kung tutuusin, namemeligro pa nga ang kanilang buhay lalo na kung tungkol sa pulitika ang kanilang sinusulat. Pero bilang dagdag-kaalaman, kumikita lamang ang mga blogger kung papasukan ng advertisements ang kanilang sites, na kalimitan ay tungkol sa fashion, shopping, cooking, travel , sports, at makabagong gadgets. Ang mga blogs ko ay hindi tungkol sa mga nabanggit na paksa.

Ang Laptop Kong Bungi

…ka-partner ko sa pagbatikos at pagpuri

Ni Apolinario Villalobos

Wala siyang teklado para sa letrang “M” subalit subok ang tibay dahil kahit bahayan ng langgam ang mga kalamnan ay hindi sumusurender maski pa maghapong gamitin. Ilang taon din siyang nagtiis sa pagtipa ko sa teklado ng kanyang mga letra at simbolo, yon nga lang, pagdating sa bunging bahagi para sa letrang “M” ay kailangang maingat ang aking pagpindot. Malaki ang utang na loob ko sa laptop na ito dahil lahat ng mga saloobin ko ay kinakaya niyang ipunin…i-absorb, kaya siguro kung mayroon lang siyang bituka baka palagi siyang nagsusuka, o di kaya kung may puso, ay matagal na siyang na-heart attack. Kahit halos mamuwalan na siya sa mga pinapakain kong nakakasuka at nakaka-heart attack na mga isyu, ay hindi siya nanghihina man lang.

Ang problema lang ay ang colonial niyang mentality dahil may mga salitang Pilipino na pinagpipilitan niyang baybayin sa Ingles kaya kailangan kong basahin nang paulit-ulit ang mga naisulat niya upang ang “namin” ay hindi maging “naming”, o di kaya ang “hindi maging” ay hindi maging “hind imaging”, ang “letra” ay hindi maging “letre”, at marami pang ibang salitang Pilipino na tinatarantado niya….sutil kasi.

Minsan ko na rin siyang nadunggol dahil sa sobrang antok nang bumagsak ang noo ko sa kanya, subalit hindi siya nagreklamo kahit sa pamamagitan ng pag-kuryente man lang sa akin. Nalaman kong nasaktan ko siya nang maramdaman ko sa aking pisngi ang kanyang pag-overheat makalipas ang dalawang oras ng pagkakatulog. Literally, I slept on my laptop! Siguro kung nakakatawa lang ang butiki ay hinalakhakan na ako dahil sa hindi kalayuan ay may nakita akong dalawa na halos hindi gumagalaw dahil siguro nagulat, pero nagpulasan nang tiningnan ko sila ng masama.

Hindi mitsa ng buhay ko ang aking mahal na laptop dahil old-fashion siya, luma na kasi, kaya kahit bitbitin ko siyang hubad, ibig sabihin ay hindi nakalagay sa bag, walang magkaka-interes. Parang babae rin na dahil naitatago ng pagka-old fashion ang kanyang ganda, siya ay malayo sa posibilidad na magahasa! Kaya ang mga babae ay hindi dapat magpakita ng motibo o pag-anyaya upang magahasa…magpaka-simple o magpaka-old fashion din kahit minsan….maliban na lang ang mga desperada!

Para ring tao ang aking laptop na nag-undergo ng operasyon at pagtapal dahil marami na rin siyang diperensiya maliban sa pagkabungi. Ang dating ayaw pumermanenteng pagtayo ng screen kaya nilalagyan ko pa ng suporta sa likod, ay naremedyuhan ng isang doktor ng mga laptop – may ginalaw sa kasu-kasuan o joints nito kaya nakakatayo na ngayon nang tiyeso. Ang dating sugat sa gilid dahil nabasag ay natapalan na rin ng karton kaya ngayon ay buo na siya – good as new!

Ang kuwento ng laptop ko ay maihahalintulad din sa kuwento ng alagang hayop na pinagkakautangan dapat ng loob ng nag-aalaga dahil sa dulot nilang therapeutic relief, o di kaya ay iba pang bagay na napakinabangan para sa araw-araw na pamumuhay. May utang na loob tayo sa kanila. Hindi sila dapat binabale-wala nang basta-basta pagkatapos pagsawaan o kapag nagkaroon ng bago, lalo na ngayong pasko.

Hindi din dapat ganyan ang mag-asawa na pagkalipas ng maraming taon ay basta na lang makaramdam ng pagkasawa sa isa’t isa, kaya nagkakanya-kanya na sa pagrampa upang maghanap ng ibang mapagparausan. O di kaya ay ibang mga anak na pagkatapos iluwal ng ina at palakihin ng ama ay walang pakundangan kung sila ay balewalain o ikahiya sa ibang tao dahil walang pinag-aralan o di kaya ay hindi maganda o guwapo tulad ng mga magulang ng mga kaibigan nila, o di kaya ay amoy pawis dahil sa pagtinda sa palengke, hindi tulad ng magulang ng classmate nila na nagtatrabaho sa aircon na opisina.

Pairalin natin ang utang na loob. Magbago tayo….bilang pasalubong sa bagong taong 2016! 

To Blog and Risk Losing Life, Friends and Kinsfolks

Or Not to Blog and Remain Nice to All…and Stay Alive

By Apolinario Villalobos

The difference between “blogging” and “contributing” is that while the former gets published in the web of the information technology, the latter gets printed on papers. However, their common denominator is the “purpose” which is to “share”…a risky endeavor, especially, if what are shared concern politics, corruption, and religion. The risk is on losing one’s life, kinsfolks, and longtime friends.

In our province, Marlene Garcia Esperat, a courageous mediaperson lost her life when she exposed anomalous transactions in a government agency. The obviously hired killer had the gall to enter her house and pumped bullets into her head, to make sure that she was disabled for life. That’s one risk, made real – losing one’s life. Similar stories get splashed on pages of tabloids and broadsheets that many people do not take seriously, as they are perceived to be just ordinary incidents akin to road accidents and apprehension of drug pushers.

Bloggers cannot limit themselves with shares about fashion, literary, foods, travel, photography, etc. Sometimes they have to touch on controversial matters, such as politics that include corruption, and religion.  Blogs on these topics may affect the bloggers’ sensitive relatives and friends. Bloggers, therefore, wonder why, all of a sudden, some relatives and friends shy away from them. Some find themselves ignored by friends and buddies since grade school, as well as beloved relatives.

This unfortunate reality is happening to all bloggers. I found this out when I attended a small gathering of bloggers, during which blogging updates were passed around. Two bloggers shared that their sites were hacked, and another started getting threats via facebook messages when he uploaded blogs shared from other sites, about a controversial politician from their province in the north. Expectedly, the sender uses a fictitious personality.

Bloggers are just human instruments of the information technology, so that what they do should not be taken against them. A lot of sacrifice is made, aside from exhaustive effort in coming up with blogs, not to mention the precious time spent and money saved from scrimping on other necessities. Some bloggers earn, but most do not…as they bring out ideas, mainly due to their ardent love for writing and sharing.

Writing and I

…or how I persist as non-conformist

to literary norms and rules

by Apolinario Villalobos

This share will, I hope, help others to realize that they, too, have the gift of writing. Style, though, in writing varies according to the temperament of the person. Once others realize this, I hope that they will begin to express themselves using this age-old mental instrument.

Good thing that the age of blogging has at last arrived…as with it, different kinds of literary statements have also been boldly manifested. For the sake of grades, however, the traditional teachings are being endured by students. But, once they have graduated, they go on a rampage of expressing themselves literarily with a vengeance. I am doing it myself, although, it took some time before I finally stamped my own statement in the different literary expressions that I have made, be they in poetry or prose.

When I was in high school, I always had to argue with my English teacher about my habit of beginning some sentences in my essays with “And” and “Although”. For her it was a big NO, NO, which was of course very right based on traditional English grammar. Due to my persistence, she gave me low ratings, although my materials were better than those of my classmates. Many years later, she transferred to Manila and earned respect as an educator in a certain district. That time, she also came across my contributions in broadsheets and magazines, and learned about my job in a reputable company. She invited me as one of the judges when she chaired the Committee of the district that organized an essay and poetry writing contest. I was elated, as it was an indication of her acceptance at last, of my literary “style”.

I am most indebted to a former boss, Vic Bernardino, in Philippine Airlines who tolerated my style when he trusted me with the job of editing the travel magazine of our department, the TOPIC Magazine. He was, himself a writer in his own right. The publication promoted the touristic areas, activities and facilities all over the country, as the company’s contribution to the government’s effort in jacking up inbound tourist movement. As the magazine was in black and white, I had to be colorfully descriptive in what I featured. I realized later that in my sincere attempt to deliver what were expected of me, I had overstressed some of my presentations. Fortunately, I found out that such style is what feature magazine writers are using today. Had my boss called my attention to what I was doing, part of my innate skill would have been suppressed.

Writing is an art and liberal expression of one’s feelings, as well as, instrument in releasing what are in the mind. My views regarding this matter may not conform to what are found in the books. In poetry for instance, I maintain that expression should not only be in written form but also through facial expressions. Of course, fingers and hands can help. Movement of the eyes could mean something poetically, even the contortion of the lips, or the raising of eyebrows. It is then, up to the one who perceives to fully utilize his poetic imagination to understand the message.

My being a non-conformist to traditional and bookish grammar is such that I do not observe the basics - rhyme and meter. But, sometimes I give rhyme the chance to seep in subtly by using words that “seem” to sound alike. As for meter, I totally disregard it, for I even start my poem sometimes, with just a single word, and employ dots to indicate suspense. I came across so many non-conformist styles in blog sites and current poetry books that the traditional writers may view as trash. For me, however, the essence of writing is freedom of expression, so nobody has the right to say that one is wrong in his style, especially, in poetry, as it is tantamount to curtailing his freedom.

Today, not only are poems recited, but also rapped in the accompaniment of tapping or clicking fingers. That again is an indication of the richness of poetry as a literary form of expression which can be transposed comfortably into music, and maybe not yet in English grammar books. An artist can also easily transform a simple and monotonous poem into a musical rendition. This is the full manifestation of what was meant by the traditionalists as “poem with sing-song cadence”.

Finally, on how to start, my suggestion is with conviction…with boldness, and generous imagination.

Ang Pagsusulat ay parang Pagluluto

Ni Apolinario Villalobos

Walang pinag-iba ang pagsusulat kung ihambing sa pagluluto. Kung sa pagsusulat ay gumagamit ng naangkop na mga kataga upang gumanda ang isinusulat, ganoon din sa pagluluto na gumagamit ng mga angkop na sangkap upang sumarap ang pagkaing niluluto.

Ang ibang isinusulat ay may pinaglalaanang partikular na grupo ng magbabasa tulad ng mga matured na tao, kaya hindi pwede sa mga bata. Ang mga niluluto ay ganoon din, dahil may mga pagkaing hindi pwede sa may sakit na diabetes, o mataas ang cholesterol, at iba pa.

Kailangang bukal sa loob ng sumusulat ang ginagawa niya upang mabasa sa mga linya ang layunin niyang makapagdulot ng kasiyahan. Ang pagluto ay ganoon din, dahil kailangang malasahan sa bawa’t subo ang sarap na sanhi ng isang seryosong pagluto – hindi minadali.

Ang mga manunulat ay may istilong sinusunod na dapat ay tamang-tama lang ang dating – walang yabang kaya hindi nagpipilit na parang sobra na ang kaalaman, dahil kapag nasobrahan, hindi pa man tapos basahin ang unang paragraph, maasiwa na ang nagbabasa. Sa pagluluto naman, may mga spices na nagpapasarap sa niluluto, yong iba ay simpleng betsin lang, “magic sarap”, toyo, patis o asin…lahat sila pampasarap. Subali’t kung masobrahan ng ano man sa mga nabanggit, ang niluluto ay nagiging maalat o mapakla o sobrang maanghang. Kaya sa unang tikim pa lang ng pagkain, dapat masarap na sa panlasa.

Sa pagsusulat, titulo pa lang ay dapat may hatak na ang dating. Dapat sa pagbasa pa lang nito ay maging curious na ang magbabasa upang magpatuloy siya. Ganoon din sa pagkaing niluto na kung ilatag ay dapat may nakakaakit na “presentation”, na sa unang tingin pa lang ay magpapalaway na sa kakain. Dapat maging curious ang kakain kung masarap ang inihain dahil sa ganda ng presentation nito.

Sa mga nabanggit, isang bagay ang mahalaga – tama lang ang timpla. Ganyan din dapat ang buhay natin….dapat nababalanse ang lahat na nangyayari.  Huwag maging “patay” o walang kabuhay-buhay sa mga ginagawa, o di kaya ay “OA” o trying hard na nagtataboy ng mga kaibigan.