ASIA UNITED BANK...A DYNAMIC PLUS

OF THE ECONOMIC FOUNDATION OF BACOOR CITY

By Apolinario Villalobos

A community’s growth is always determined by the economic institutions that are found within its periphery, and foremost among them are the banks, the presence of which implies that it is booming. And, because competition is expected among these institutions, one which has got the most high-tech facility coupled with satisfying service would surely have the clout. In this regard, worth mentioning is the Asia United Bank in Bacoor City, a newcomer in the banking arena that has gained a significant share of the local market since its establishment in 2012. The bank is prominently located at the city’s crossroads, the rotunda from which emanate the southern road that leads to Imus/Batangas, the westbound road that leads to Cavite City, and the southbound one that leads to Las Piἧas and Manila.

Asia United Bank has a reputation of having established the first paperless transaction in the country with the “virtual teller kiosk” in the midst of its system that practically shrinks the time element in the client’s transaction with the bank. The on-line transaction which many clients dread due to the proliferation of hacking is made secure by the bank with its 3-level security password system. Its one-of-a-kind “Bizkit” allow clients to choose which offerings are appropriate for their needs. It has many current products that the Field Sales Officer of the Bank or the OIC/Branch Manager can discuss...all one needs to do is just request for their visit. As can be gleaned from the bank’s “resume”, it is some kind of a “total Filipino bank”.

I had my own encounter with the bank when I decided to let them take care of my meagre savings, a turnover from another bank which they took over. I was totally impressed with the service and such impression has been maintained until today, especially, because of the new and amiable Bacoor branch manager, Ms. Nanette Salvador Quincena. She further cemented my trust in the bank when I observed how her team in the branch – all young, would move with seemingly orchestrated professionalism. During a casual chat with her, she expressed, “...at AUB, we are exhausting all means to tap the local market as we are trying to reach out to the working level of the populace that needs our assistance”...an impressive statement! As my habit, because of the good impression, I decided to write something about this “young and dynamic” bank to express my appreciation.

It is admirable to know that the courage of people behind this institution is an offshoot from pooled brilliant business ideas that started with a biscuit company...the Republic Biscuit Company (REBISCO). So, that’s another success story that can make one recall Lucio Tan’s whose bold diversification emanated from a bank, but still earlier, supposedly, a buy and sell venture. Add to that the story of Henry Sy whose giant business empire grew out of a simple shoes store in Sta. Cruz, Manila.